[CA: 04][Client Acquisition][Next: Branding]

Website
Design

Your website is where a search becomes a client. We take time to understand you at the start of every project: your background, what sets you apart, and your vision for the business. Then we design a memorable site that works beautifully from mobile to desktop, earns the call, and carries the tracking a client acquisition system needs.

  • Custom design
  • Mobile to desktop
  • Secure CMS
  • Call & form tracking
  • Analytics & A/B testing
  • Ongoing support
Website page layouts in overlapping browser windows
How we
work

Focused on quality: we cap website projects at 8 per year, two per quarter, so every client gets the right effort and close care.

04
01

Discovery

We learn your business, audience and goals before a single screen is drawn.

02

Design

A distinctive design that conveys all facets of your strengths.

03

Build

Built on an open-source, secure content management system you can update yourself.

04

Measure & support

Analytics and A/B testing to improve results, with ongoing support after launch.

Our
experience

250+ websites since 2004, and we still cap ourselves at eight a year.

We have designed and built more than 250 websites since 2004, for law firms, investment managers, technology companies and public-sector organizations across North America. Our clients range from boutique practices to organizations like the Electrical Safety Authority.

We deliberately limit ourselves to eight website projects a year, two per quarter. That cap is the reason every project gets senior attention from discovery to launch, and the reason we can afford to understand your business properly before we design anything.

01

Discovery before design

Every project starts with listening. We interview partners and key staff, study your competitors, look at your current site’s analytics, and ask what your best clients have in common. Then we agree on what the website has to achieve, whether that is more consultations, stronger credibility with referral sources, better recruiting or all three, before a single screen is drawn.

02

Design that reflects how you practise

A criminal defence firm, an IP boutique and an investment manager should not look alike, and in our portfolio they don’t. Titan Defence, Brauti Thorning, Kirby IP, Kuo Securities Law and Goodreid Investment Counsel each needed a different voice. We design a distinctive site that conveys all facets of your strengths, built on your brand rather than a template.

03

Structure and content that do the selling

Most visitors don’t read a website top to bottom; they scan for proof. We plan the site map around the questions prospective clients ask, give each practice area a proper page, and treat lawyer and team bios as the high-traffic pages they usually are. We can write the content, edit yours, or work alongside your team.

04

A secure, open-source CMS you control

We build on secure, open-source content management systems such as MODX, so there are no proprietary licences and no lock-in. Your team can update bios, news and articles without calling us, and you own your site and your content outright. After launch, we can keep the platform patched and secure as part of ongoing support.

05

SEO, speed and accessibility from day one

Our sites launch search-ready: clean code, fast load times, mobile-first layouts, structured data and a page-by-page redirect plan so you keep the rankings your old site earned. We design to WCAG 2.0 AA, the accessibility standard the AODA requires of many Ontario organizations, because an accessible site is a better site for everyone.

06

Launch is the start, not the finish

After launch we measure. Analytics and A/B testing show which pages bring in enquiries and which need work, and we keep improving from there. We offer ongoing support and website management, and because we also run PPC, SEO, GEO and lead capture, your website can be part of one client acquisition system, from the first search to your CRM.

Quick question

Are you looking to improve your firm’s website?

Understand
first

Our difference: we take the time to understand you before we design.

Mobile to
desktop

Great experiences on every screen size.

You stay
in control

Secure, open-source content management so you own your content.

Next-gen
measurement

Granular A/B testing and analytics to improve engagement and leads.

For law
firms

What a law firm website has to get right.

We have worked with more than 150 law firms, and built websites for many of them. The best law firm sites share a few things that generic web agencies tend to miss.

01

Credibility in seconds

Referral sources, opposing counsel and prospective clients all check your website before they pick up the phone. The design, writing and lawyer bios have to communicate experience and judgment immediately, on a phone as well as on a desktop.

02

Built for intake

Click-to-call on every mobile page, consultation forms that reach the right person quickly, and clear next steps for each practice area. We also design forms that don’t invite people to send confidential details before a conflict check, and include the disclaimers a law firm needs.

03

Recruiting as well as marketing

Your website is also where students, associates and lateral hires judge your firm. We give careers pages, articling and summer programs, and firm culture the attention they deserve, because recruiting the right people is part of growing the practice.

04

Professional rules and privacy

Every claim on the site has to meet the Law Society of Ontario’s marketing rules, and every form has to respect client privacy. We write and build with both in mind, from how results and testimonials are presented to the privacy policy and what your forms collect.

A mobile law firm website with a Book a consultation button, built on a design system

Websites built to stand out in one of North America’s most competitive markets

250+

Websites built for clients across North America since 2004.

8

Website projects a year, and 2 per quarter, by design.

[#]

Project spots left for 2026. Update this with current availability before launch.

FAQ

Questions we hear most

Most websites launch in one to two months, from discovery to go-live. Larger sites with many practice-area pages sit at the longer end, and having content ready early keeps things on schedule.

Yes. We build on secure, open-source content management systems so you can manage your own content.

Capping projects lets us give each one the effort, innovation and close care it deserves.

Yes. We offer ongoing support and website management.

It depends on the size of the site, the amount of content and the features you need. After a discovery conversation we send a detailed proposal, so you know the scope and price before the project begins.

Not if the move is planned properly. We map every important page on your old site to its new address and carry over the content and signals that earned your rankings.

We can write it, edit what you have, or work alongside your team. Many firms choose a mix: we draft, your lawyers review for accuracy.
Before you go

Are you looking to improve your firm’s website?